About the Association
The Brewers Association of Serbia brings together the three leading brewing companies in the country – Apatinska Brewery, Carlsberg Serbia, and Heineken Serbia – as well as the largest malt producer, Soufflet Malting. Through joint efforts, in collaboration with the government and other stakeholders, the Association’s members are dedicated to creating a sustainable business environment that fosters the growth and development of the beer industry, enables it to reach its full potential, and contributes to the advancement of the Serbian economy. By supporting local suppliers, investing in agriculture, and prioritizing environmental protection, the Association actively contributes to the stability and competitiveness of the beer industry, making it a key driver of overall socio-economic development. Although formally established in 2015, the roots of the Brewers Association of Serbia date back to 1958, when the foundations for institutional support for the development of the beer industry in Serbia were laid. Today, the Association continues to uphold traditional values while embracing modern trends and innovations, adapting to the evolving needs of the market and society.
We unite the largest brewers and malt producer in Serbia with one voice for the promotion of beer and the well-being of the beer industry and society!
Mission and Objectives
The Brewers Association of Serbia is dedicated to the development, advancement, and protection of the interests of the beer industry in Serbia through collaboration with government institutions, the business community, and international partners. The key objectives of the Association are:
- Development and improvement of the beer industry – Supporting stable growth, innovation, and sustainability within the beer sector in Serbia.
- Representation of members’ common interests – Promoting and safeguarding the shared positions of member companies to enhance the business environment.
- Collaboration with government institutions – Actively engaging in dialogue with relevant authorities and state administration to improve the beer industry’s contribution to the national economy, encourage investment growth, and boost local production and exports.
- Enhancement of the legislative framework – Proposing amendments and updates to laws and relevant regulations that directly impact the beer sector’s operations.
- Support for better regulation and industry awareness – Informing members about legislative changes and regulatory frameworks affecting the beer industry.
- International cooperation and knowledge exchange – Establishing connections with associations and organizations from the region and worldwide to share experiences, implement best international practices, and advance the Serbian beer industry.
The Association continuously works to strengthen competitiveness, sustainable development, and innovation in the beer sector, aiming to create a positive impact on the economy, consumers, and society as a whole.
About the Members
Organizational Structure
The Brewers Association of Serbia has a clear management structure that enables efficient decision-making and the implementation of the Association’s goals:
Assembly of the Association
The highest governing body, composed of all members of the Association. The Assembly makes key decisions, elects the leadership, and determines the development strategy. The President of the Assembly is also the representative of the Association, chairs the Assembly sessions, and ensures the legality of its work.
Director of the Association
Appointed by the Assembly, the Director is responsible for the operational management of the Association and the implementation of adopted decisions.
